In celebration of Earth Day on April 22, Naturally Network affiliates across the country hosted a week of free webinars focusing on natural brands and sustainability. See below for the video replays of all the events along with a list of helpful resources from our panelists.
WHEN: APRIL 12 – 15, 2021
WHERE: ZOOM ONLINE VIDEO CONFERENCING
SUBJECT TRACK: SUSTAINABILITY
COLLABORATION: THE KEY TO SCALABLE PACKAGING SOLUTIONS
PRESENTED BY NATURALLY BAY AREA
Attendees heard from experts on collaborative goal setting around scaling these sustainable materials, and why compostables should be a part of your 2030 packaging goals. The speakers shared their blueprints around packaging, made connections to key resources and tools that companies can use to set packaging strategy, and updated all on the milestones and successes the OSC Packaging Collaborative has achieved in the last few years.
SUSTAINABLE LIFESTYLES: LEVERAGING BRAND PURPOSE TO SHIFT CONSUMER BEHAVIOR
PRESENTED BY NATURALLY BOULDER
April 13, 2021 at 10:30 AM MDT
Moderator: Alyssa Harding, Director, Member Experience at Sustainable Brands
Panelists: Walden Hyde
Brands, especially natural products companies, have a unique role when it comes to systems level sustainability shifts. It is clear that even in the midst of a global pandemic, concerns about the climate crisis and our environmental impact still ring true for many consumers, influencing their purchasing decisions. Companies can not only use their platform to meet progressive consumers where they are, but deepen their commitment to sustainable business practices by leveraging their brand purpose to design products, services and campaigns that help mainstream consumers adopt healthier, more sustainable lifestyles. By making sustainable products equitable, healthy, affordable, and inclusive, the natural products industry can drive systemic change from a product and consumer behavior perspective.
During this session, we heard panelists share their tools, best practices, and replicable case studies on how to embed environmental and social sustainability into their brand purpose, products, and experiences.
CLIMATE JUSTICE: THE INTERSECTION OF EQUITY AND ENVIRONMENTAL JUSTICE
PRESENTED BY NATURALLY BOULDER
Global climate change can have differing social, economic, public health and other adverse impacts that disproportionately affect underprivileged populations. Climate Justice creates a platform to advance climate solutions that prioritize human rights and sustainable development from a human-centric perspective, elevating the needs, voices, and leadership of the communities who are most impacted by this crisis.
This webinar features panelists as they share their blueprints and key resources to integrate social justice into corporate climate action plans. We dove into the recent launch of B Lab’s Climate Playbook and how industry leaders are leveraging their platforms to drive systemic change, and shared best practices from key CPG brands about their respective approaches and strategies for their climate justice work.
HOW TO START YOUR CARBON NEUTRAL JOURNEY
PRESENTED BY NATURALLY AUSTIN
Curious about the process of reducing your carbon footprint? Do you want to hear insights and stories about how becoming carbon neutral or negative is helping brands attract more customers? Moderated by Jeremiah McElwee, Chief Merchandising at Thrive Market, this roundtable will explore the carbon journey of carbon neutral or negative brands that you know and love.
COOKING SUSTAINABLY AND REDUCING FOOD WASTE WITH CHEF MARIA
PRESENTED BY NATURALLY SAN DIEGO
April 15, 2021 at 5:00 PM – 6:00 PM MDT
Featuring Chosen Foods
Do you want to start cooking meals that are good for both you and the planet? Look no further! We have Chef Maria from Chosen Foods doing a LIVE cooking demo during our Earth Week programming! Get the recipe sent to your email upon registration and learn how to bring sustainability to your home kitchen. We will be covering what key components create a sustainable meal and why followed by a short networking session with members from all over the country.
SUSTAINABILITY: EARTH WEEK 2021 – RESOURCES!!
Links to all of the resources mentioned in the sessions can be found in Naturally Network Earth Week 2021 Resource List.