Naturally Rising applications open mid-December 2024 and any Naturally member brands under $2M are invited to apply. There is one application for ALL regional Naturally Chapters. Check your chapter’s application deadline - there are two deadlines, February 7th and March 17th. See the centralized terms and conditions and APPLY HERE.

Each chapter will select a cohort of finalists to compete at their chapter’s Naturally Rising pitch competition. Finalists will be assigned a mentor to prepare for competition day. What makes this competition different? All applicants will get access to retail readiness resources!

Each Naturally chapter will host an in-person competition locally where each regional finalist will present their four minute pitch, followed by a four minute Q&A from the judges. A regional winner will be chosen to represent their Naturally chapter at the national competition at Newtopia Now in Denver during this year’s show on August 20-22, 2025.

The Naturally Rising national pitch competition will feature retail ready, purpose-driven brands on stage as part of Newtopia Now. Each regional winner will receive a complimentary booth as a part of their regional winner package from New Hope Network and exhibit as part of the Naturally Rising finalist pavilion on the show floor.