Industry Update: State of CPG Capital
On September 24, Naturally Network hosted an expert-led discussion on the current state of capital in the CPG industry. Read on for key takeaways and a full recording.
A Necessary Topic.
Capital provides the resources needed for brands to grow, scale operations, invest in marketing, and refine products; it enables success in the marketplace. However, founders and brands are grappling with the complexitie of the current state of investment, marked by economic uncertainty, tighter lending standards, and increased competition for funding, making it difficult for those seeking capital to access the financial support they need, and ultimately limiting growth opportunities.
We knew that addressing the State of Capital would be relevant to our members and supporters, and we saw record attendance at this Industry Update Webinar and couldn’t be more proud to continue to provide the right information from the right experts at the right time to our members.
Meet the Speakers
Our panel of speakers covered the full spectrum of CPG experience, with a special emphasis on investment and capital. Featuring a data expert, investors, a CPG financing professional, and a veteran founder who recently closed a round of funding, they offered invaluable insights for anyone currently navigating capital in the CPG industry. Their diverse perspectives provided practical advice on securing funding, understanding financial trends, and overcoming the common challenges emerging and established brands face.
Key Takeaways
Access the full webinar below, but if you are short on time, here are the key topics covered:
Understanding the distinction between capital (resources that provide value) and finance (allocation of resources over time) is crucial for business growth.
The most valuable experience comes from failure. Learning from setbacks can shape future success.
For founders, having a strong story is important, but a data-driven approach, backed by strong velocity and margins, is essential for gaining investor trust.
Women founders face unique challenges in raising capital, but impact-driven funding is a growing and exciting opportunity.
A mix of equity and non-dilutive financing (like debt) is essential to sustain growth in today’s market.
Knowing how to manage your P&L, balance sheet, and cash flow is key. Founders need to invest in learning their numbers
Lack of focus and not knowing your key metrics like velocity can deter potential investors.
Industry Update: State of CPG Captial
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