Event Recap: Retail 101 with New Nexus
A recap of an event held on July 21
On July 21, Naturally Network partner New Nexus Group joined Naturally Austin to discuss retail opportunities for emerging natural-products brands. Did you know that every year Walmart sells:
$2B+ in USDA-certified organic products
$5B+ in gluten-free certified products
$24B+ in 100% natural products
Landing shelf space at a large retailer is a major milestone for any brand - New Nexus Group focuses on supporting emerging natural brands, helping them gain distribution at large retailers. Luke Briggs, Co-Founder, and Deidre Miller, Sales Director shared the pros and cons of pursuing distribution for your brand at a retailer like Sam’s Club and Walmart.
Key Takeaways on Why Natural Product Brands Should Consider Walmart:
Walmart has a store within 10 miles of 90% of the US population - natural products aren't just for the elite, we want better products for people and the planet accessible to as many consumers as possible
$1 in every $4 spent on groceries is spent at a Walmart
Walmart sells +$30B a year on natural, organic, and gluten-free products (and growing) - The Walmart consumer is changing
In 2021, $43B was sold on Walmart's eCommerce platform
Walmart has continued to make heavy investments to attract more savvy consumers. Online grocery pick-up and home delivery options are now a harmonious online experience.
Walmart has invested in elevating the in-store shopping experience in a select number of stores with higher-end displays and brand partnerships to create more of a department store feel. This is great news for beauty and personal care brands!
Walmart is getting a big influx of new customers who normally shop at more expensive grocery stores/chains according to this article.
75% of Walmart’s market share gains last quarter came courtesy of customers from households earning $100,000 or more per year.
Consumers are tightening up spending due to continued economic uncertainty, Walmart will continue to deliver on its promise of everyday low prices.
Want more? Check out the slides from the event below:
This event is presented by New Nexus Group, a boutique brokerage firm located in Bentonville, AR. They connect brands with Walmart and Sam's Club merchants. Want to work with New Nexus Group? Get in touch with Luke Briggs here.