Event Recap: Mid-Year Insights Update with SPINS
A recap of a webinar held on July 27
On June 27th, Naturally Network and SPINS, a leading wellness-focused data company and advocate for the Natural Products Industry, hosted a webinar to discuss top insights. This webinar was built for emerging, Natural Products founders and advocates, with the goal of providing viewers with the data they need to understand what is happening today and what's on the horizon. This event marks the beginning of an exciting partnership between SPINS and Naturally Network, we are grateful for their dedication to empower emerging small business brands. Learn more about our partnership here.
Miss the webinar? Read on for a recap and takeaways, watch the recording and peruse slides from the presentation.
Over the past 25 years, SPINS has helped thousands of CPG brands accelerate their growth by equipping the industry's most innovative small businesses with the data, insights, and tools they need to thrive. In the Mid-Year Insights Update webinar, SPINS experts, Jay Lovelace, President at SPINS, and Caroline Davidson, Director of Channel Partnerships, discussed how to use information, product attributes, channel trends, and consumer behaviors to navigate a complex ecosystem and grow shelf space.
Key takeaways from the webinar:
SPINS data shows a 20-year trend towards conscious consumption, with shoppers opting for products that are good for their health, the planet, animals, and people.
A mentality of “food as medicine” is leading shoppers to choose products with functional ingredients that offer additional health benefits. Ashwagandha, mushrooms, and elderberry are some of the fastest-growing functional ingredients across grocery aisles.
Plant-based items have established themselves as options that not only deliver the same flavor and texture as their conventional counterparts but also provide nutritional parity. From meat alternatives to milks and coffees, high-protein options are popping up in plant-based offerings.
Certified B Corporations are gaining the attention of shoppers who want to support businesses that do not harm the environment or its workers. With a 3.5% increase in sales, these businesses are proof that shoppers are doing their homework and putting their grocery budget where their priorities are.
Want more than just the takeaways? Watch the full webinar below:
Our speakers also previewed SPINS new Launchpad where entrepreneurs can gain unparalleled access to SPINS’ industry-leading data and consult with experts to learn how to future-proof their businesses. SPINS ‘Liftoff’ Launchpad bundle provides emerging brands with everything they need to grow and compete in today’s dynamic retail market. SPINS Launchpad is a powerful tool that will enable emerging CPG brands to:
Craft effective sell stories for retail buyers
Benchmark against competitors
Identify white-space opportunities
Uncover trends and inform new product formulation
Expand into new / eCommerce channels
Naturally Network memberships have access to some of SPINS tools. To learn more about how you can take advantage of this data for your business, schedule a consultation, please contact: growth@spins.com
